As the new year rolls around many make resolutions in an attempt to enter the year with a fresh start. These changes can range from making your bed in the morning, exercising, to even studying. Recently, social media has become flooded with influencers pushing for self transformation as a public performance.

Influencers promote productivity routines, skin care regimens, and lifestyle changes tied to products. While these can aid in changing habits, they often rely on how much one is willing to spend. Improvement has become something that can be bought and optimized for display. Like a company relaunching, New Year’s Resolutions are a personal rebrand. A chance to create a new self of sorts through habits that reflect the individual’s values.

Developing a new sense of style or even self, is not innately harmful, but they fail to contribute to consistent efforts to keep up with goals. Putting primary focus on the aesthetic of these actions prevents people from staying consistent and true to their goals. With the rise of brands and companies surrounding every aspect of life, it has become increasingly difficult to get out of the mindset of constantly evolving to keep up.

Progress needs time and constancy to stick. Dr. Thomas McCarty from Southern New Hampshire University recommends using, “a friend, family member, trainer, counselor or anyone else you choose as your accountability partner. If you’re not comfortable with that, use a journal to hold yourself accountable,” to stay true to the goals set. Being reminded that mistakes and failure may be a part of the journey can help transform one’s life.