Famous journalist, civil rights activist, and suffragist Ida B. Wells will be the newest addition to Barbie’s “Inspiring Women” series to honor her historic achievements. 

Ida B. Wells was an African American abolitionist and feminist who led the anti-lynching crusade and was rewarded a posthumous Pulitzer Prize in 2020 for her “outstanding and courageous reporting reporting on the horrific and vicious violence against African Americans during the era of lynching.”  She co-founded the National Association of Colored Women (NACW) in 1896. Wells also wrote about the issues involving race and exposing everything that was going on in the south. 

Wells’ doll is set to debut to major retailers on January 17. Lisa McKnight, senior vice president and Global Head of Barbie and dolls said, “We are incredibly proud to welcome pioneering civil rights activist and suffragist Ida B. Wells to the Barbie Inspiring Women line, so kids can learn more about the great strides she made towards equality during her lifetime.” Wells will be the tenth addition to the collection joining many other inspiring women that paved the way for many young girls. The doll can be seen wearing a long lace dress holding a miniature replica of the “Memphis Free Speech” newspaper, a publication she co-owned. Ida B. Wells dolls will retail for $30 and will be available on Amazon, Target, and Walmart.