This story was originally published in the third issue of The Bear Truth (December 16, 2019).

Vegans are suing Burger King because they want their hamburgers made their way- without any meat residue on the grill. Their lawsuit claims that Burger King has no disclosure on its menu that a customer would know prior to the purchase of the Impossible Whopper that is cooked in a manner that would result in meat products on the Burger.

Burger King’s website points out that the Impossible Burger is 100% Whopper and 0% beef, but further states that “guests looking for meat-free options, a non-boiler method of preparation is available upon request.’’

Impossible Foods Inc., the company responsible for the vast majority of the meatless burger craze, said in an interview that their products were designed for “meat-eaters’’ who were looking for a way to reduce their animal-based food consumptions and not necessarily for vegans and vegetarians. 

Phillip Williams, an activist for veganism just filed a class-action lawsuit, claiming that Burger King advertises the Impossible Burger as a vegan alternative to meat burgers, but all of the burgers are cooked on the same greasy grill. 

Williams, who purchased his Impossible Burger in Atlanta, said his burger was contaminated by meat products. He also noted that there have been many complaints and fears posted online by vegans. He not only wants damages, but Williams wants the judge to order Burger King to stop cooking Impossible Burgers and the original hamburgers on the same grill altogether.